In addition, it has been well documented that average users are willing to scroll down the page to find additional content and often prefer scrolling to clicking: Oversized Hero & Background Images: Unfounded Fad or Conversion Booster?. There are numerous studies documenting the effectiveness of hero images in comparison to outdated rotating carousel banner images: A hero image serves as a powerful dominant element to work in conjunction with the main headline and communicate the primary message quickly. Hero images have become popular for many reasons. It’s typically a background image with type and/or other design elements in the foreground. First things first: What is a hero image?īasically, a website hero image fills the screen or a large portion of the screen with an image. Whether you call them “hero” images or the more traditional “banner” images, the design principles remain the same. Over the past several years, we have seen a huge increase in the number of websites designed with large, full-screen banner images.
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